This launch comes four years after founder Ankur K. Garg announced his departure from executive roles in CPG product lines extending from global nutraceutical, supplement, apparel, and seasoning lines. Ankur and his team look towards the future as it positions a new line of gourmet seasonings, grilling accessories, and grilling apparel to become the leading retail brand of choice for next season’s planograms. 

Ankur is joined by industry legends Brandon M. Griffin, as the Director of Quality; Ludwig Araujo, as a Talent Manager and Director of Business Development; and Karran Gupta, as the Chief Sales Officer. Combined this team has decades of experience in building and supporting brands that have: generated over $150 Million in direct-to-consumer (D2C) revenue; over $100 Million in wholesale and distribution revenue; created and managed over 2000 social media influencers; and holds over 50 patented formulations.